DDB Middle East & Africa Named Network of the Year at the 2016 African Cristal Festival
NEW YORK, Sept. 28, 2016 /PRNewswire/ — DDB earned 20 Cristal Awards at this year’s African Cristal Festival, including one Grand Prix, six Gold, eight Silver and five Bronze Awards at the African Cristal Festival award ceremony, which took place on September 23rd, 2016 at the Pullman La Palmeraie, Marrakesh, Morocco. The DDB Network in the region also took home an additional 38 Shortlists.
Glen Lomas, Executive Officer Africa said: “Our network is as diverse as it is expansive across Africa, but we have a ‘highest common denominator’ – award-winning creativity. This Network of the Year award was only achieved because every single DDB office in every single market values creativity and humanity and each has contributed in some way to our regional success.”
TNA DDB Egypt won one Grand Prix, one in Film for Fresh Get Fresh, as well as two Gold, one for Fresh Get Fresh and for National Bank of Egypt Barrels and Nails, both in the film category. TNA DDB Egypt also received two Silver and two Bronze awards.
DDB South Africa earned four Gold awards. One for Honda Friends and Followers in Press, one for South Africa National Blood Services Sit Down to Save Lives in Promo & Direct and two in Media for Clorox Instaglad. DDB South Africa also took home five Silver and two Bronze awards. DDB South Africa ranked third in the overall Agency of the Year ranking.
For their first participation in the African Cristal Festival, Tribal DDB Casablanca took home one Silver for Mondelez Crunchy Tonik in Digital & Mobile while RAPP Morocco earned one Bronze for CIH Bank Pre-Roll, also in the Digital & Mobile category.
Melanie Vignon, Regional Operations Director
Phone: +33 1 53 32 61 33
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.