New Berkshire Firm to Team Up With the UK's Leading E-Cigarette Manufacturer

BLACKBURN, England, May 3, 2016 /PRNewswire/ —

Vape Smart is ensuring the future of its e-cigarette business by teaming up with the UK’s largest independent vaping company, Totally Wicked.

EU regulations coming into force over the next 12 months will mean that manufacturers and importers of e-cigarettes will have to comply with stringent legislation and introduce new testing procedures. This raft of new regulations will impose significant compliance cost which many small independent vaping stores will be unable to accommodate, without radical changes to their business models.

The Vape Smart business has grown into an impressive eight stores in just one year.

Whilst the Vape Smart brand has achieved rapid success, long term supply continuity, compliance support and brand awareness considerations, makes a strategic partnership with Totally Wicked a compelling proposition.

The Vape Smart chain has shops in: Cippenham, Maidenhead, Slough High Street, Slough Farnham Road, Gerrards Cross, Eckington, Yiewsley and Egham.

Vape Smart said, “The joining of the businesses will see the Vape Smart brand and shop interiors replaced with the iconic Totally Wicked store look and feel, and stock the full range of Totally Wicked’s sector-leading product range. Working with Totally Wicked will allow us to fully focus on providing the very best customer service, growing further and developing our business.The team is very excited about our new partnership.”

Totally Wicked is one of the first e-cigarette companies in the UK – setting up business in 2008, and is a founding member of the Independent British Vape Trade Association. Totally Wicked produces e-liquid in the UK in its dedicated production facility and designs and manufactures one of the largest dedicated ranges of branded vaping products. Through its owned and reseller operated retail, Totally Wicked products are available through over 100 dedicated vaping stores in the UK.

Fraser Cropper, CEO of Totally Wicked said, “I am thrilled to welcome the Vape Smart team to the Totally Wicked family. With our support and experience, current and future stores can look forward to bright and sustainable futures. As a team we will continue to strive to improve and offer the very best products and support to current and future Vape Smart customers.”

Re-branding is currently taking place, with the first ‘new’ store set to open on the 5th May in Egham.

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