LIMA and UBM to Partner on Licensing & Brand Extension Networking and Education Event in Japan

LAS VEGAS, June 20, 2016 /PRNewswire/ — The International Licensing Industry Merchandisers’ Association (LIMA), the world’s leading trade organization for the global licensing industry, and UBM, the largest business-to-business events and trade show organizer in the U.S., are partnering to bring a Licensing & Brand Extension networking and education event to Tokyo, Japan in 2017.

With over 1,100 member companies globally, including many leading brand owners, licensing agents and licensees in Japan, LIMA is committed to promoting the continued expansion of licensing around the world and is poised to reach a large audience in the Japanese market.

Charles Riotto, President, LIMA: “As the leading association for the industry, we are dedicated to providing education and support for licensing professionals around the world. Our members have voiced their need for a high-quality event in Japan and we are excited to deliver it with our long standing partners at UBM.”

UBM owns and operates the world’s largest and longest-running licensing trade event, Licensing Expo, taking place in Las Vegas, USA (June 21-23, 2016); Europe’s largest licensing trade show, Brand Licensing Europe, taking place at Olympia, London (Oct 11-13, 2016); and License! Global Magazine, the most widely-read licensing trade publication in the world, reaching 80,000 licensing executives every month. LIMA is the exclusive sponsor of both trade shows.

Jessica Blue, Senior Vice President, Licensing, UBM: “Japan is the world’s third largest market for licensed products after the USA and the United Kingdom, generating $700 million* in royalty revenues and nearly $12 billion* in retail sales each year. Our long-standing successful partnership with LIMA will enable us to deliver an event that meets the needs of the market in Japan as no one else truly can.”

Both UBM and LIMA have offices and experienced teams in Tokyo and are well-positioned to bring a Licensing event to Japan in order to facilitate business connections between licensors, agents, licensees and retailers. More details about the event will follow in the coming weeks.

(*source: LIMA Global Licensing Industry Survey Report 2016)  

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About UBM Americas UBM Americas, a part of UBM plc, is the largest business-to-business events and trade show organizer in the U.S. Through a range of aligned interactive physical and digital environments, UBM Americas increases business effectiveness for both customers and audiences by cultivating meaningful experiences, knowledge and connections. UBM Americas has offices spanning North and South America, and serves a variety of specialist industries with dedicated events and marketing services covering everything from fashion, tech and life sciences to advanced manufacturing, cruise shipping, specialty chemicals, powersports and automotive, concrete, hospitality, cargo transportation and more. For more information, visit:

About Licensing Expo (
Now in its 36 [th] year, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into three zones: Characters and Entertainment; Art and Design; and Brands and Agents. More than 16,150 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 90 countries. Licensing Expo is owned and organized by UBM Americas and is sponsored by the International Licensing Industry Merchandisers’ Association (LIMA). UBM Americas also owns and operates License! Global magazine and Brand Licensing Europe.

About LIMALIMA – the International Licensing Industry Merchandisers’ Association – is the leading trade organization for the global licensing industry. LIMA’s mission is to foster the growth and expansion of licensing around the world and create greater awareness of the benefits of licensing to the business community at large. The Association maintains offices in New York, London, Munich, Tokyo, Hong Kong, Mexico City and Melbourne. Members in over 35 countries enjoy access to an array of benefits, including the Annual Global Licensing Study measuring the size of the worldwide licensing industry, online global directory, extensive educational programming, networking events, and Inside Licensing, with the latest in news, deals and trends. LIMA is the exclusive sponsor of Licensing Expo, the industry’s largest trade event, in addition to shows in London, Hong Kong and Shanghai. Visit for more information and to utilize licensing’s definitive online resource. 

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