Nearly half of young adults in Britain are jetting off on holiday more than their parents, according to a new survey.
In addition to going on family getaways, many 16- to 21-year-olds are also having holidays with friends – meaning they’re more well-travelled than their own parents.
And while parents of young adults look forward to the luxury of uninterrupted family time, their children use it as an opportunity for a free getaway.
In addition to going on family getaways, many 16- to 21-year-olds Are also having holidays with friends – meaning they’re more well-travelled than their own parents
The survey of 1,000 UK adults was carried out by Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, to unearth travel habits regarding the millennial generation.
Of those surveyed, 47% of parents said their offspring go on holiday more often than they do.
The findings also show that 95% of those in their late teens and early 20s still want to go on family holidays, with parents more than happy to foot the bill.
More than three quarters (78%) of parents said they hoped their family would always go on holiday together, while 88% will pay for their children on family holidays, regardless of age.
The majority (71%) said they only believed their children agreed to join them as they saw it as a ‘free holiday’.
In addition, nearly two thirds (61%) of parents said their grown-up children don’t have to take their own spending money when they holiday together.
Most parents (78%) said the main reason for wanting to holiday with their children is to spend quality time with them, with almost as many (70%) saying holidays are the only opportunity they have to do this.
While more young adults are travelling with parents than they used to, a fifth (21%) of those surveyed said their children were going with them this year for ‘one last holiday’.
The findings also show that 95% of those in their late teens and early 20s still want to go on family holidays, with parents more than happy to foot the bill
In contrast, 13% of parents said they paid for their children to go on holiday with them as a reward, for example after graduating from university.
And a small number (2%) said they’d chosen their holiday destination as it allowed them to meet up with their children who are currently on backpacking trips or gap years.
Andy Harmer, CLIA Europe’s vice-president of operations, said: ‘The research was motivated by a desire for us to sense check the trend for multi-generational cruising and to establish what the ‘family unit’ looks like in 2016.
‘The family holiday is in a state of flux – no longer is there an age at which parents ‘lose the kids’. As a result, more attention needs to be placed on experiences for customers in their late teens and early 20s
‘The family holiday is in a state of flux – no longer is there an age at which parents ‘lose the kids’. As a result, more attention needs to be placed on experiences for customers in their late teens and early 20s, something the cruise industry is already prepared for.’
Cultural commentator Benjamin Ramm said: ‘Society is seeing a seismic shift in attitudes to travel and wider family life, as this CLIA research reveals.
‘Previous generations were desperate to break free from the family structure, whereas today the rising cost of living and an increased sense of individual culture all lead to a dependency on the family unit – which of course extends into the holiday arena, a formative opportunity to spend quality time together.’