GAC Motor’s SKD Project Kicks off in Nigeria, Further Highlighting Quality Control in Global Strategy of the Company
GUANGZHOU, China, Oct. 14, 2016 /PRNewswire/ — GAC Motor finishes parts assembly and testing of its first eight GS4 vehicles for its GAC Motor SKD (semi knocked-down) project in Oct. 1 through CIG Motors, distributor of GAC Motor in Nigeria. The successful launch of GAC Motor SKD project is the first time for Chinese vehicles to have parts assembled in Nigeria, which greatly promotes China-Africa industrial cooperation and sets a precedent for Chinese vehicles in Nigeria market.
SKD factory is built in Nigeria for the benefit of optimizing supply chain, shortening production time and reducing product cost while at the same time creating job opportunities and promoting local economy. Standard operation procedure is utilized to guarantee product consistency where GAC Motors will provide field guidance for quality control and technical support.
The project marks a further step of GAC Motor to explore global market. GAC Motors currently has showrooms in 15 countries, mostly distributed in Middle East, South East Asia and South America. In 2016, GAC Motor opens three showrooms in Paraguay, Jordan and Nigeria and signs an agreement with a Myanmar dealer. It also organizes a series of global marketing events, including the first GAC Motor test drive event at the Bahrain International Circuit hosted by GAC Motor’s only certified distributor in the kingdom of Bahrain, Tas’heelat Automotive Company. GAC Motor also sponsors ‘the Oscar of Africa’, Africa Magic Viewers’ Choice Awards (AMVCA) in Eko Hotel Convention Center.
Both emerging market and the more mature and advanced market in Europe and North America are of vital importance to GAC Motor’s strategic objective of being internationalized, according to Yu Jun, General Manager of GAC Motor. In the emerging market, GAC Motor is focusing on brand publicity, service and support, and talent development. And the SKD and CKD (complete knocked-down) in this market build a foundation for global supply chain and production system. Meanwhile GAC Motor is planning on forming research centers in North America to improve R&D capabilities.
In the newly released 2016 Chinese New Vehicle Initial Quality Study Report from J.D. Power Asia Pacific, GAC Motor is rated top 1 Chinese brand for four consecutive years and achieves a historic breakthrough for Chinese brand by ranking 5th in the automobile industry. Meanwhile, GAC Motor GS4 wins the championship among Chinese brands with a score of 93 in compact SUV segment.
Over the last 6 years, GAC Motor has achieved great improvement in product quality, productivity upgrade and brand influence, and unfolds a new path of modern manufacturing in China. The new model GAC Motor GS8 will be released at Hangzhou International Expo Center, the main venue of G20 summit, to further demonstrate its quality pursuit to global audience.
About GAC Motor
GAC Motor is a subsidiary company of GAC Group that commits to developing and manufacturing world-class quality vehicles, engines, components and auto accessories. GAC Motor ranks 5th, among all brands in J.D. Power Asia Pacific’s 2016 China Initial Quality Study, the highest of all Chinese brands for the fourth consecutive year.