BTB Appoints The Brighter Group as its European Marketing Representative
Belize’s marketing presence in Europe has been placed under the responsibility of well -established and recognized independent marketing consultancy- The Brighter Group. The firm is one of the biggest independent travel, tourism public relations (PR) and marketing consultancies in the United Kingdom (UK).
The English company was recently awarded the European representation and PR contract for the Belize Tourism Board (BTB), following a highly competitive pitch process. One of the main initial priorities of The Brighter Group will centre on the UK, with secondary markets in France and Germany.
In recent decades, Belize has been growing its presence internationally as a travel destination, thus, BTB brought The Brighter Group on board to leverage the country’s brand and presence in the western part of the old continent.
The Brighter Group was established in 1995, and since then, has worked across every segment of the travel and tourism sector. The company is known for its expertise in public relations, representation, trade marketing, advertising and promotions. The agency has vast experience from inbound to outbound tourism, aviation to hospitality, car rental, trade associations, to ferry and cruise companies. These qualities are sure to provide great additional benefits when implementing a successful campaign.
As a member of the Public Relations Consultants Association, they have become the major players in the wider PR industry. The agency also represents many tourism boards around the world, including Jordan, Taiwan, and Dominica.
The main focus of The Brighter Group will be to highlight Belize as a leading sustainable tourism destination, marketing the huge range of attractions which range from Maya Temples, lush rainforest, rare wildlife to stunning beaches. Belize’s vibrant cities and its unique gastronomy will also be part of this promotional campaign, followed by the feature of the many tropical islands (cayes) the country has.
Another component of the promotional campaign will be the water activities that can be enjoyed in Belizean waters. Diving is a huge draw for tourism in Belize, with many visiting the country to explore the world’s second largest barrier reef, followed by the Great Blue Hole. The Blue Hole was recently ranked number one the Discovery Channel’s list of “The 10 Most Amazing Places on Earth.”
Director of Tourism at the BTB, Karen Bevans commended The Brighter Group for their outstanding expertise and passion for Belize. “We are extremely excited and look forward to great success, with increasing European arrivals to Belize,” she said.
Debbie Flynn, CEO for The Brighter Group, expressed their excitement for having being chosen by the BTB to represent Belize in the European arena. She categorized Belize as a fantastic destination to promote. “We have a strong track record of successfully promoting fantastic countries and I know the whole team is very excited about promoting Belize within Europe and driving bookings.”
The agency’s unrivalled qualifications are derived from its dynamic staff who include pure PR practitioners. Some of the professionals fuelling the success of The Brighter Group are travel specialists, ex-journalists, strategic specialists, digital media experts and creative types.
Besides Europe, Belize is also represented by other firms in other parts of the world. In the United States of America, Olson has been boosting the North American Tourism for Belize since 2013. With tourism being a driving force in Belize’s economy, the BTB invests around $US6 million on marketing every year to enhance the Belize product beyond our borders.